Lead Generation Requires 3 Things: Website Traffic, Calls-to-Action, and Landing Pages
Calls-to-Action like: Offers, promotions, and giveaways entice visitors to give you their contact info them more information on your product or service. Once you have their contact info, you can periodically sprinkle them with more educational information about your products and service, and bring them closer to converting to an actual sale.
Use Hubspot's Call-to-Action Button Builder to make new calls-to-action in minutes. Then use the Landing Page Wizard to:
•Create & launch landing pages in seconds with easy-to-use wizard
•Optimize conversion rates through A/B testing
•Capture valuable analytics for closed loop marketing
•Personalize content with dynamic pages
•Synchronize your leads with your CRM