Bay Area Inbound Marketing Blog

As is the usual practice of marketers selling marketing products and services, several new terms have been buzzing around for the last several years. In this article, I want to define two of the latest crazes, "Growth Marketing" and "Growth Hacking", and give some ideas on how to do both, because, they are both a good idea for growing and retaining brand-loyal customers.

Read More

I was fortunate to learn a lot of the now-dubbed "Agile methodologies" many years ago, when reporting to the VP of Engineering, Juan Grau, at Proxim. He taught his teams to start by building the minimum viable product among many other agile methodologies. 

Here they are:

1. Build the minimum viable product in order to produce often (aka start small)
2. Break big projects (called stories about customers needs in Agile) into small tasks and assign them to people 
3. Short documentation
4. Track progress
5. Weekly sprints
6. Daily standups
7. Continuously evaluate our own performance and make improvements 

I have used a lot of these methodologies in life, for many years, because they work. Below I give some examples where it has helped me, and my family, to succeed.

Read More

It's the beginning of a new year, and all tech companies are feeling pressure to double their revenue year-over-year, as usual. 

Then there's this:, "Can you deliver 10x more, for 10x less, by tomorrow?"

Read More