Bay Area Inbound Marketing Blog

A Study of 4,000 companies by Hubspot shows that Blogging Properly Shows a Staggering Correlation with Website Traffic.

• Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those
  who blogged less than 4 times per month.
• Those who blogged at least 20 times per month had 5 times more traffic than those who
  blogged less than 4 times per month.
• Businesses who blogged just 16 to 20 times per month got 3 times more leads than those
  who didn’t blog.
• Those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn't blog.

Email Marketing still has the highest return rate of all Automate Marketing

Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells you how many of the emails bounced back and if that number is high, it’s a sure sign of inactivity.

Marketers need to amass valuable data across their different channels. For instance, they might need to know the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integration provides, it also opens the door to a much more enjoyable experience for email subscribers.