Lead Generation and Customer Acquisition by Channel
Though both B2C and B2B companies alike acquire customers via various social media channels, there is some disparity in the effectiveness of those channels, depending on business type:
- Among B2B companies, LinkedIn is the top channel: 65% report acquiring a customer via that channel.
- Among B2C companies, Facebook is the top channel: 77% report acquiring a customer via the social networking site.
Some 40% of B2B companies report having acquired a customer via Twitter, compared with 55% of B2C companies.
However, blogging appears more effective for B2B companies: 60% report acquiring a customer via their blog, compared with 55% of B2B companies.
Sources: Hubspot 2012 State of Marketing Report
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