How Do I Capture More Leads on My Website? This problem is easily solved when you insert calls to action and landing pages on your website.
What is a call to action? A call-to-action is a give away (usually educational about your product or services) or a free evaluation or promotion that will entice users to click a button.
What is a landing page? A landing page is the web page behind the call to action that details 
your valuable offer and has a few fields for basic contact information for future marketing efforts. For example, one landing page could ask for a visitor's name and email address in exchange for a short e-book about your area of expertise.
How do you craft a landing page offer so enticing that your website visitors will want to share their contact information? Here are four basic steps.
1. Create a grabber headline - People's attention spans are short online. A visitor should understand "What's in it for me?" within 5 seconds.
2. Explain the value - Using short paragraphs and bullets, convey the top 3 or 4 critical pieces of information about what you are offering.
3. Use an image - Images capture people's attention immediately and should be used to reinforce the benefits of your offer.
4. Ask for the minimum amount of contact information needed - After you have exchanged their name and email address for a short e-book then you can go back to deepen the relationship. Remember, shorter forms usually result in more leads.
Bay Area Inbound can teach you more about creating effective landing pages and the other tricks of inbound marketing. Contact us at laurie@bayareainbound.com.
