You already know that lead generation is as important for your company as having a great product or service to sell. If you can't drive people to your website, capture warm leads, and nurture them towards sales, you aren't going to be around a year or two from now.
The B2B marketing automation industry reached $475 million in revenue by the end of 2012. This was more than a 50% increase over 2011, which had also doubled in revenue from the year before. (Source: Raab Associates)
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Which words in your email subject line will get you the most clicks? When are people most likely to read your emails or unsubscribe to them? What can I put in the Subject Line to increase the odds that someone will click through my email? To find the answers, read on...
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