Bay Area Inbound Marketing Blog

When people look for information about a product or service they want to buy, many people start with an internet search. Give them a chance to find you by having a business blog on your site.

If you don’t already have a Facebook business page, consider making one. Over 400 million people log in to Facebook at least once per day. The average Facebook user spends 37 minutes per day on the site. In the new age of social media, this is where people spend large chunks of their time. A Facebook business page offers you a cost-effective way to engage potential customers.                            

On Facebook, businesses are brands. Marketing guru Seth Godin defines a brand as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” What stories will you tell about your brand on FB?

Part of driving more web traffic to your door has to do with choosing the best keywords for your business. Search engines extract keywords from titles, headers, on-page text and inbound links. Using the right ones is part of the formula that determines how high up you land on search engine results.

A few keywords have high search volume and traffic. They live in the “Hits” part of the keyword graphic above. You want the keywords that live in the long tail. These have less traffic but give you a better chance at a higher search engine rank.