Metrics are an important part of making any company successful. They let you measure the Return on Investment (ROI) for a given marketing channel, and tell you if it is time to spend more to continue to increase market share; They can identify what percentage of contribution is made by sales and marketing to capturing new accounts and bottom-line revenue. They tell you what it costs your company to get, keep, and lose an account.
Read MoreTags: Marketing KPIs,, KPIs your CEO Should be Tracking, KPIs
I need some help. I can't make this thing work. I have hired more people, we've put in more equipment, but we're still hitting a bottleneck. I bet a lot of people have the same problem. My buddy Tony says he has the same problem over at his company. I'll google it and see how to improve things. You can find a fix for anything now on the web.
Read MoreTags: Marketing Consultants in SF Bay Area, B2B Sales Cycle,
As a demand generation marketing consultant, I've been fortunate to work at twice as many tech startups in the last five years, as I did in my first 10 years in technology Sales and Marketing. And I've learned from some of the best and the brightest how to increase market share quickly with a smaller budget and microphone.
It comes down to Pareto's Law: When working on a cost-per-lead model, 20% of your company's marketing activity will bring you 80% of your qualified leads and revenue; Therefore, 80% of your marketing budget can realistically be slashed with little or no effect. This is great news for startups who are working with tight budgets to begin with.
Read MoreTags: demand generation marketing consultants, online marketing, demand generation consultants in SF, channel marketing
