Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells you how many of the emails bounced back and if that number is high, it’s a sure sign of inactivity.
Marketers need to amass valuable data across their different channels. For instance, they might need to know the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integration provides, it also opens the door to a much more enjoyable experience for email subscribers.
Tags: Bay Area Inbound, Inbound Marketing, Landing Pages, automate marketing
Ongoing improvement is the difference between okay and great results from your internet marketing efforts. Review Metrics on Visitors, Calls-to-Action, and Landing Page conversion rates to make adjustments and increase sales through better performing campaigns and twick or eliminate campaigns that aren't performing.
Tags: Landing Pages, a/b testing, automate marketing, Lead Generation, calls-to-action
