It is surprising how few companies take advantage of lead nurturing. If more of them understood that their Sales would increase by 50% and their costs would be reduced by 33%, I am guessing they would definitely take advantage of this very important automated marketing tool. Another one of my favorites lead management facts: Research shows that 35-50% of sales go to the vendor that responds first. (Source: InsideSales.com).
Tags: marketing consultants in SF, Bay Area Inbound Marketing, Lead Management Facts
This is a little lesson on blogging to help your business increase website traffic and leads.
Tags: Inbound Marketing in SF, marketing consultants in SF, Bay Area Inbound Marketing, blogging basics, blogging 101, blogging tricks
Custom Calls-to-Action can make all the difference in how many leads you get from your inbound marketing efforts.
You are probably familiar with the buttons you see when surfing the web that offer you something related to the product or service that you are surfing to find info on.
Those buttons you push are called: Calls-to-Action (CTAs). Usually the offers are educational, at least they should be, and when you push the button you go to a landing page with a form to fill so you can give your contact info and get the free offer.
Tags: Keyword Strategy, Inbound Marketing in SF, Landing Pages, calls-to-action, blog, Bay Area Inbound Marketing, Offers, Lead generation for tech companies, CTA, Integrated marketing Communications, Vertical Segmenting, Email Lead Nurturing
