Although Facebook has made it easier to make a business page, there are still some necessary steps you might overlook. It is important to clearly explain to your prospects that while Facebook is a great platform for engaging with their customers and prospects, it can also be a place to generate leads.
Tags: Bay Area Inbound, facebook business page, Setting up your company facebook page, setting up your business facebook page
Many people do not understand the buzz around social media. They think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools.
Tags: Bay Area Inbound, Social Media, Social Media Drives Traffic to Company Websites, Social Media Impact on Web Traffic, Social Media Leads to Sales
A website without a fully-optimized blog is poorly positioned to drive traffic and leads. Is your company blogging? Maybe you are, but maybe you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, search engines won't pop you to the top when potential customers are searching for your products and services without the right keywords positioned in the right way via blog articles.
Tags: Bay Area Inbound, blogging, blog, leads
