Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells you how many of the emails bounced back and if that number is high, it’s a sure sign of inactivity.
Marketers need to amass valuable data across their different channels. For instance, they might need to know the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integration provides, it also opens the door to a much more enjoyable experience for email subscribers.
Tags: Bay Area Inbound, Inbound Marketing, Landing Pages, automate marketing
How much does our company need to spend on Inbound Marketing and what results can you expect to see in return? And how quickly?
Tags: Bay Area Inbound, Lead Generation, return on investment, ROI
