It seems like I keep reading that every blog article should be perfection and should generate a lot of buzz or it's not worth writing.
Let me just set the record straight. That is a load of horse manure. The author of that kind of blogging advice simply doesn't understand the reason for blogging or anything about SEO. They haven't seen blogging as a strategy be tremendously successful for increasing revenue; I have.
Blog articles aren't press releases that need to be perfected nor do you need to hire an agency to get them picked up to obtain reach, although it never hurts to have more people working on promoting one article.
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