Bay Area Inbound Marketing Blog

Inbound Leads More Likely to Become Customers, Bay Area Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:39 AM

In addition to having a 61%  lower average Cost-Per-Lead, inbound leads appear more likely to become customers.

Among a sample of 150 businesses using closed-loop marketing analytics, HubSpot analyzed the median lead-to-close rate of each business by lead source. Among those lead sources:

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Tags: lead generation consultants, average cost per lead, Lead Generation Consultants in SF, Lead Generation, Inbound vs. Outbound

Inbound Average Cost-Per-Lead $135 Outbound $346, BA Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:05 AM

"Inbound marketing" is defined as a set of marketing strategies and tactics focused on pulling the right prospects and customers toward your business and its offerings.

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Tags: lead generation consultants, average cost per lead, Lead Generation Consultants in SF, Lead Generation, Inbound vs. Outbound

B2B Marketers Shifting to Inbound vs Outbound by Bay Area Inbound.

Posted by Laurie Monahan on Sat, Jan 14, 2012 @ 04:45 PM

Here are some compelling numbers that show how B2B Marketers are shifting to Inbound vs. Outbound Marketing.

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Tags: Lead Nurturing, SEO, Bay Area Inbound, Inbound Marketing, blogging, Inbound vs. Outbound

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