Bay Area Inbound Marketing Blog

When people look for information about a product or service they want to buy, many people start with an internet search. Give them a chance to find you by having a business blog on your site.

Part of driving more web traffic to your door has to do with choosing the best keywords for your business. Search engines extract keywords from titles, headers, on-page text and inbound links. Using the right ones is part of the formula that determines how high up you land on search engine results.

A few keywords have high search volume and traffic. They live in the “Hits” part of the keyword graphic above. You want the keywords that live in the long tail. These have less traffic but give you a better chance at a higher search engine rank.