Bay Area Inbound Marketing Blog

The New Channels of Marketing by Bay Area Inbound Marketing in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:59 AM

What's Important to Marketers Now?

LinkedIn More Effective for B2B; Facebook for B2C by BA Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:49 AM

Lead Generation and Customer Acquisition by Channel

Though both B2C and B2B companies alike acquire customers via various social media channels, there is some disparity in the effectiveness of those channels, depending on business type:

Inbound Leads More Likely to Become Customers, Bay Area Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:39 AM

In addition to having a 61% lower average Cost-Per-Lead, inbound leads appear more likely to become customers.

Among a sample of 150 businesses using closed-loop marketing analytics, HubSpot analyzed the median lead-to-close rate of each business by lead source. Among those lead sources:

The New Channels of Marketing by Bay Area Inbound Marketing in SF

LinkedIn More Effective for B2B; Facebook for B2C by BA Inbound in SF

Lead Generation and Customer Acquisition by Channel

Inbound Leads More Likely to Become Customers, Bay Area Inbound in SF

In addition to having a 61% lower average Cost-Per-Lead, inbound leads appear more likely to become customers.

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