Bay Area Inbound Marketing Blog

Participate in Social Media to Promote Content by Bay Area Inbound

Posted by Laurie Monahan on Thu, Jan 19, 2012 @ 11:37 PM

Social media is generating a lot of buzz right now amongst marketers and business owners. Marketers who can leverage social media to help distribute business content and increase the overall community of advocates for their business can experience significant growth. Social media allows your customers and potential customers to communicate directly with you and your employees online, and it allows interesting content to spread quickly.

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Tags: Bay Area Inbound, Lead Generation, calls-to-action, Social Media

Website Redesign Into a Lead-Generation Machine by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 10:08 PM

Redesign projects can be laborious, so most companies are better suited at trying to get more out of what they already have. Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website so your website becomes a powerful traffic-generating machine.

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Tags: SEO, Website Redesign, Bay Area Inbound, Website design, blogging, a/b testing, Lead Generation, Social Media

A/B Testing to Increase Leads and Sales by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:37 PM

Ongoing improvement is the difference between okay and great results from your internet marketing efforts. Review Metrics on Visitors, Calls-to-Action, and Landing Page conversion rates to make adjustments and increase sales through better performing campaigns and twick or eliminate campaigns that aren't performing.

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Tags: Landing Pages, a/b testing, automate marketing, Lead Generation, calls-to-action