As a demand generation marketing consultant, I've been fortunate to work at twice as many tech startups in the last five years, as I did in my first 10 years in technology Sales and Marketing. And I've learned from some of the best and the brightest how to increase market share quickly with a smaller budget and microphone.
It comes down to Pareto's Law: When working on a cost-per-lead model, 20% of your company's marketing activity will bring you 80% of your qualified leads and revenue; Therefore, 80% of your marketing budget can realistically be slashed with little or no effect. This is great news for startups who are working with tight budgets to begin with.
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