Inbound links are quickly becoming a broken metric. At the same time, social media is quickly escalating as a ranking factor for search engines. While inbound links still matter and are a decent factor for judging the authority of a website or page, social media provides search engines with key data points that they have long been lacking.
Tags: Google Plus, twitter, SEO, Inbound Marketing in SF, Facebook, lead generation in sf, Inbound Marketing Bay Area
While on-page optimization is a good first step, you will ultimately get much more leverage by having links from other sites to yours. Inbound links used to just be a source of referral traffic. Now, they influence your search engine rankings as well.
Tags: Inbound Links, SEO, Inbound Marketing in SF, Bay Area Inbound Marketing
People have a tendency to emphasize traffic over relevance. You need to make sure the search terms you’re targeting have sufficient traffic, but often you don’t want them to have too much either. More traffic usually correlates with high competition.
Tags: Search Engines, SEO, Inbound Marketing in SF, Lead Generation, keywords, lead generation in sf
