Bay Area Inbound Marketing Blog

Marketing has evolved as people spend more time on the internet. Consumers now look to internet search engines, the blogosphere and social networking sites when they want authoritative information on products and services. Have you developed a strategic marketing approach that makes it easy for people to find you in this new virtual world?

The average person receives 2,000 outbound marketing messages per day. As the number of marketing messages have increased, so has the sophistication of technologies to block these messages. Caller ID, spam filters and Tivo are just a few examples.

Social media is a powerful tool, but cannot stand alone as an internet marketing solution. In fact, social media comes last – you need to discover your voice through blogging and have a key word strategy first. Social media assumes you have content to share or something to say, so consider your overall inbound marketing process before you focus in on your social media marketing strategy.

When thinking about “how do I increase revenue for my business?” look to your existing customer base. It costs five times more to gain a new customer than to retain a current customer. What can you do keep your customers coming back for more?