Recently spoke with a prospect who kept asking me, "What's the ONE secret of sucessul demand generation marketing?" And I kept telling him, to be sucessful at demand generation marketing you have to simultaneously work at a number of channels, because no one channel will get you the kind of sales acceleration you want alone. But I will say, Digital marketing is the largest component in my marketing mix these days, and for good reason. Internet marketing can be labor intensive and complex, but it is definitely the most cost-effective way to increase revenue quickly today, so it is worth the effort.
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